Benecke-Kaliko AG, part of Continental’s ContiTech division and among the market leaders in surface covering materials for automotive interiors globally, enters the Indian market by setting up an Engineering and Sales office at Pune. “With the Engineering and Sales office in India, Benecke-Kaliko now has a direct access to Indian OEMs and intends to support the growing demand for luxury interiors for the new generation of Indian customers”, Dr. Dirk Leiß, CEO of Benecke-Kaliko AG said.
The new Engineering/Sales office will enable the company to work closely with the local OEMs and provide its strong global expertise starting from the early design phase of the project, overall development and successful launch phase to best-in-class customer support during serial delivery. Benecke- Kaliko introduces its premium interior product offerings for instrument panels, door panels, pillar trims, floor consoles, seating systems and sun visors to the fast growing Indian automotive market.
Commenting on the occasion Chintan Kanakia, Country Manager India for Benecke-Kaliko, said, “Benecke-Kaliko is also now here to support the customers to meet the growing demand for luxury interiors in India. The vehicles in India are experiencing a paradigm shift from the earlier steel interiors in the eighties to hard plastic interiors in the recent times to soft interiors now and in the future. The end consumer is slowly becoming more matured in terms of requirement of more pleasant interiors to have the feel good factor and the importance of fit - finish and genuine leather look to add to the luxury quotient”.
