The Golden Steering Wheel, Europe’s most coveted automobile awards, celebrated automotive excellence second year in a row in India on the 9th of March. These awards which recognise the best in field of cars, motorcycles as well as products and technology were held by CarWale, India's no. 1 Automotive Portal and Auto Bild India, the only fortnightly automotive magazine in India.
The Golden Steering Wheel was instituted way back in 1976 in Germany. Then on, it has now become most sought after prize not just by automobile manufacturers in Germany, but the whole of Europe.
The Indian edition of the award saw the addition of new categories this year. For the Consumer Favourite category winners were decided by an online voting process carried out on CarWale.com which saw nearly 2.5 lakh users cast their votes.
Besides, the awards had an eminent jury as well. The jury which comprised of editors from Auto Bild India in addition to enthusiasts, engineers and racers drove and evaluated over 60 automobiles before putting down their points to finally come up with a winner in a number of categories including the Hatchback, Sedan, SUV/UV and Imports. The jury for the first time ever also judged motorcycles to find the best that was on offer in the year 2010.
And the winners of The Golden Steering Wheel 2010 are:
Consumer Choice Awards | Winners |
Favourite Owner Driven Car | Honda City |
Favourite Chauffeur Driven Car | Mercedes-Benz E-Class |
Enthusiast’s Delight | Toyota Fortuner |
Off-roader’s Favourite | Toyota Fortuner |
Aspirational Car of the Year | Rolls Royce Ghost |
Small Family Favourite | Maruti Suzuki Swift |
Large Family Favourite | Toyota Innova |
Industry Awards | |
Technology 2010 | Volvo XC60 for City Safety |
ABI Advisor product/service 2010 | Pioneer GM-6400F |
Hall of Fame | Royal Enfield Bullet |
Motorsport Star 2010 | Volkswagen Motorsport |
The Green Steering Wheel 2010 | Toyota Prius |
Automotive Company 2010 | General Motors India Pvt Ltd |
Motorcycle Awards | |
Readers’ Choice Motorcycle 2010 | Harley-Davidson Fat Boy |
Motorcycle Variant 2010 | Hero Honda Hunk |
Import Motorcycle 2010 | Suzuki GSX-R1000 |
Entry-level Motorcycle 2010 | Honda CB Twister |
Executive Motorcycle 2010 | Bajaj Pulsar 135LS |
Premium Motorcycle 2010 | Honda CB Unicorn Dazzler |
Car Awards | |
Car Variant 2010 | Hyundai i10 Kappa 2 |
Import Sportscar 2010 | Nissan 370Z |
Import SUV 2010 | Volvo XC60 |
Import Car 2010 | BMW 5GT |
SUV/UV 2010 | Skoda Yeti |
Hatchback 2010 | Volkswagen Polo |
Sedan 2010 | BMW 5-Series |