Audi India has sold 9,146 cars from January to November 2013. The carmaker has sold 8,072 cars in the corresponding period in 2012. This shows a 13.31 per cent increase in sales for Audi.
The company sold around 753 units in November 2013 itself. With this, Audi has surpassed the overall sales of 2012 within 11 months. Last year the company sold 9,003 cars. The company expects to complete sales of 10,000 units for 2013 and hopes to achieve this milestone easily.
Joe King, Head, Audi India, commenting about the sales said, “Despite challenging market conditions, we closed the first 11 months with higher sales than the whole of 2012, thanks to our consistent focus on enhancing our product offering and growing a high quality network.
“We continue to invest heavily in after sales service, 50% more this year than last year, to enrich the customer experience. The success of these actions is reflected in our growing sales and the year 2013 signifies Audi’s contribution to driving the growth of the luxury car market in India. We are well on track to reach our target of selling 10,000 cars this year. The fundamentals are in place for us to continue the same success in 2014 as well.”
Audi recently announced a hike in the prices of cars offered by them. This increase in price will be effective from 2014 and range from three to five per cent more than the current prices.
Check out Audi’s India portfolio here.