Two popular upmarket brands, Audi and Porsche will collaboratively work for vehicle development. The move is expected to help the world’s largest automaker, Volkswagen save cost, especially when the company has been working on recovering from the emission scandal. Reports indicate that Matthias Mueller, Volkswagen’s Chief Executive has finalized a plan to step up development of autonomous cars, electric vehicles and digital services.
The projects will be jointly headed by representatives from each brand. Reports indicate that the joint teams are working on specific areas of cooperation, while simultaneously defining roadmap to 2025. Major focus will be on jointly developing shared vehicle platforms. Prior to acquisition by Volkswagen in 2012, Porsche had been strongly competing against the Audi brand. Utilising engineering capabilities of both the brands, the future models will play an important role in shaping the brand’s future.
Moving forward, self-driving cars will play an important role in human lives and utilising Audi’s expertise in this regard will reap bigger benefits. In the midst of Volkswagen’s emission scam, Audi lost two research and development chiefs and the head of its automotive electronics division, who have been a primary contributor in the area of autonomous driving and battery technology. Combining Porsche’s J1 electric cars platform and Audi’s own electric car technology will work towards mutual benefits.
