Audi aims to sell 800,000 electric and hybrid cars by 2025

- Audi will invest approximately €40 billion into strategic areas such as e-mobility, autonomous driving and digitization.

- e-tron prototype is the first result of the Roadmap E initiative, with which Audi will electrify its complete portfolio by 2025.

- Audi to work with Porsche to co-develop premium architecture for a range of electrified models. 

German auto giant Audi recently announced that it plans to sell 800,000 fully electric cars and plug-in hybrids by the year 2025. To make it possible for every third customer to decide in favour of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then. 

Most of them are to be fully electric, with a smaller proportion as plug-in hybrids. In order to release resources for the package of investments amounting to billions of Euros, Audi adopted its Action and Transformation Plan towards the end of last year. It has the objectives of tapping into new revenue sources, improving cost structures and accelerating the corporate transformation with regard to new business models. That will considerably increase the scope for investment. 

By 2025, approximately €40 billion is to flow into strategic areas such as e-mobility, autonomous driving and digitization. This also applies to the digitization of production. The production version of the e-tron prototype is the first result of the Roadmap E initiative, with which the brand will electrify its complete portfolio by 2025. This also includes investment in the German plants in Ingolstadt and Neckarsulm. 

The product line-up includes more than 20 electrified models in rapid succession until 2025. In 2019, the e-tron Sportback will be the second fully electric car to be launched, followed by the e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020. For its Roadmap E, the company is making use of two major Volkswagen Group synergy levers in the area of development. In addition to the Modular Electric Toolkit developed by Volkswagen for the compact segment, Audi and Porsche are working together to implement the premium-architecture electrification for mid-range, full-size and luxurious electric cars. These cooperation projects reduce development costs substantially.