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    Audi A1 not coming to India

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    Nikhil Puthran

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    Audi A1 not coming to India

    - Unlikely to be introduced due to higher import taxes and low demand for localization of entry-level model

    - Gets fresh cosmetic and feature upgrades 

    - Powered by a 1.0-litre three-cylinder turbocharged engine in 25 TFSI and 30 TFSI options  

     

    Audi A1 has been a hot topic of discussion in the international market. Clearly a good looking model, the A1 is unlikely to be introduced in the Indian market anytime soon. If introduced, the budget offering from Audi would have been positioned below the A3 in India which would mean more investment and focus on localization. Potential customers being keener on the higher product range from Audi, investing considerably in production for entry-level model would not be cost effective for the company.

     

    Moreover, importing the A1 from the overseas markets is neither a feasible option due to heavy import taxes and government norms which are applicable on luxury cars. Focused at luring in the younger lot of buyers, the new model gets sportier highlights in the form of large air vents beneath the bonnet. The new model also gets a wider arch this time around. As for the interior, the vehicle now gets a digital dashboard that replaces the conventional analogue dials, lane-keep assist and autonomous emergency braking. 

     

    Under the hood, the Audi A1 is available in 25 TFSI and 30 TFSI options which are powered by 1.0-litre three-cylinder turbocharged engines that generate around 94bhp and 114bhp respectively.

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