CarWale
    AD

    65 per cent Indian car owners stick to same tyre brand installed at the factory

    Authors Image

    Pratheek Kunder

    4,408 Views
    65 per cent Indian car owners stick to same tyre brand installed at the factory

    Vehicle owners in India who have to replace their tyres prefer to repurchase the same brand of tyres that were factory-installed on the vehicle when it was new. This report is based on J.D. Power Asia Pacific 2014 India Original Equipment Tire Customer Satisfaction Index (TCSI).

    The customer retention for original tyre brands has increased from 57 per cent in 2012 to 65 per cent this year. The study also shows that customers who are highly satisfied are more than twice as likely to recommend or repurchase their current brand when compared to highly dissatisfied customers. This study measures satisfaction among original equipment tyre owners during the first  12 to 24 months of ownership across four factors - appearance, durability, traction/handling and ride.

    “Brand familiarity and perceptions of safety are key drivers of tyre purchases. The majority of vehicle owners tend to refit the same brand of tyres as their OE fitment because of familiarity and perceptions of safety, assuming that the vehicle manufacturer would have tested the tyres on critical quality and safety parameters before fitment,” said Mohit Arora, executive director, JD Power Asia Pacific.

    Related News

    Popular News

    Recent News

    Maruti Suzuki Swift DZire [2011-2015] Gallery

    Featured Cars

    • SEDANS
    • JUST LAUNCHED
    • Upcoming
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    21st NOV
    Hyundai Verna
    Hyundai Verna
    Rs. 11.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Slavia
    Skoda Slavia
    Rs. 10.49 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Volkswagen Virtus
    Volkswagen Virtus
    Rs. 11.56 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Honda City
    Honda City
    Rs. 11.86 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 7 Series
    BMW 7 Series
    Rs. 1.82 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz A-Class Limousine
    Mercedes-Benz A-Class Limousine
    Rs. 46.05 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M340i
    BMW M340i
    Rs. 74.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    21st NOV
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 1.95 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    12th NOV
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.60 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 78.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Volvo EX40
    Volvo EX40
    Rs. 56.10 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BYD eMax 7
    BYD eMax 7
    Rs. 26.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Audi Q7 facelift
    LAUNCHING SOON
    Nov 2024
    Audi Q7 facelift

    Rs. 89.00 - 98.00 LakhEstimated Price

    28th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Honda Amaze 2024
    LAUNCHING SOON
    Dec 2024
    Honda Amaze 2024

    Rs. 7.50 - 10.00 LakhEstimated Price

    4th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Toyota Camry 2024
    Toyota Camry 2024

    Rs. 45.00 - 55.00 LakhEstimated Price

    11th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Tata Punch facelift
    Tata Punch facelift

    Rs. 6.00 - 11.00 LakhEstimated Price

    Feb 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    AD
    • maruti suzuki-cars
    • other brands
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th NOV
    Maruti Suzuki Fronx
    Maruti Fronx
    Rs. 7.51 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Grand Vitara
    Maruti Grand Vitara
    Rs. 10.87 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city

    Maruti Suzuki Swift DZire [2011-2015] Price in India

    CityOn-Road Prices
    MumbaiRs. 6.06 Lakh
    BangaloreRs. 6.15 Lakh
    DelhiRs. 5.45 Lakh
    PuneRs. 5.67 Lakh
    HyderabadRs. 5.93 Lakh
    AhmedabadRs. 5.77 Lakh
    ChennaiRs. 5.92 Lakh
    KolkataRs. 5.80 Lakh
    ChandigarhRs. 5.65 Lakh

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from CarWale
    • Home
    • News
    • 65 per cent Indian car owners stick to same tyre brand installed at the factory