Ford Motor Company will launch eight new vehicles in India by the middle of the decade as its plan to rapidly expand its presence in the fast growing market. Joe Hinrichs, president of Ford Asia Pacific and Africa (APA), made the announcement today during a keynote speech titled 'Managing Growth – Evolving Market Dynamics' at the Society of Indian Automobile Manufacturers (SIAM) Conference in New Delhi.
"We have big plans for India and for this region," Hinrichs said. "As we have seen from the spectacular early success of the Ford Figo, more and more Indian consumers appreciate the fuel efficient, economical, high quality, safe, and fun-to-drive vehicles that Ford offers. By the middle of this decade we will introduce eight new vehicles to India from our global platforms, in segments appropriate for this market. This is part of our ‘better plan’ to bring more and more vehicles from our vast global portfolio to India and other markets in Asia Pacific and Africa."
Hinrichs’ remarks at the SIAM conference focused on strategies for managing change, specifically the impact of rising demand and increasing capacity on the value chain. He elaborated saying that, "Introducing eight new vehicles by the middle of the decade is an ambitious plan that will have tremendous impact on our manufacturing operations, supply chain, dealers and employees. As part of our better plan for India, we are working today to make sure the value chain is ready for the demands we will place on it in the years to come."
Expanding capacity creates particular challenges for suppliers, which are responsible for a large part of a vehicle, and requires new approaches. Hinrich further explained that by 2012, more than 70% of the vehicles sold under the Ford brand globally will be built off 15 core platforms. By bringing suppliers into the development process earlier we can ultimately generate more profit for the supply chain.
The Figo has already made its impression on the people in India and having already accumulated a fan following, this announcement will make Ford lovers jump with joy. With eight new cars lined up for launch in the next decade, all eyes will be on the bait that Ford India throws out to its customers.
