Ford India launched the Figo today in Delhi. The much awaited compact car has been priced aggressively to cater to the growing demand of hatchbacks in India. The entry level Figo Duratec LXI, equipped with a 1.2-litre petrol engine, will be priced at Rs. 3,49,900.
Joe Hinrichs, president of Ford Asia, Pacific and Africa said, "From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We've accomplished that with Figo."
Four different Figo models – LXI, EXI, ZXI and Titanium – will be available with different trim levels and designed to suit a variety of consumer tastes. All models also will be available with a Duratorq diesel engine option.
The new entry-level Figo Duratec LXI will be priced at Rs 3,49,900; also th 1.4-litre Duratorq diesel engine is priced at Rs 4,47,900.
Pricing for the EXI model will start at Rs 3,81,900 for petrol and Rs 4,72,900 for diesel variants. The ZXI models are priced at Rs 3,99,900 for petrol and Rs 4,96,900 for diesel and the top-of-the-line Titanium at Rs 4,42,900 for petrol and Rs. 5, 29,900* for diesel model. The standard engine for all models is the 1.2-litre Duratec petrol engine. Duratorq 1.4-litre diesel engines are available on all models.
"We have kept our promise and priced all four Ford Figo models very competitively to emphasise Ford's commitment to this huge segment of the growing Indian automobile market," said Michael Boneham, president and managing director of Ford India. "We are committed to setting new benchmarks with Figo in this segment. Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment."
Service for the new Figo also has been enhanced. Ford India recently announced the opening of 28 dealerships in India, bringing the total number of Ford outlets to 164 facilities in 97 cities. Nearly 50 facilities feature Quick Service, a new servicing process that is designed to quickly perform routine maintenance in less than 90 minutes.
As part of the initial pricing, all Figo models will be covered with Roadside Assistance for two years. Additional extended warranty plans and total maintenance options will be available to the consumer. Combined with service intervals that are among the longest, and high-durability parts that are competitively priced, Figo is among the leaders with a standard scheduled service plan of five years or 100,000 kilometres.
All prices are ex-showroom Delhi.
Tomorrow the Figo will be launched in Mumbai. We are awaiting for the prices tagged here. Keep watching the space to track the Figo launch in Mumbai.
You can read our Figo road test here.
