2015 CES: Jaguar Land Rover showcases innovative driver attention-monitoring system

Jaguar Land Rover has teamed up with Intel and Seeing Machines to develop a new sensing technology that monitors the driver's face and eyes to reduce distracted and drowsy driving. At the 2015 CES (Consumer Electronics Show) in Las Vegas, the brand is demonstrating its Driver Monitor System (DMS) in an F-Type prototype.

The prototype model has been developed jointly with Intel at Jaguar Land Rover’s new R&D facility in Portland, Oregon. The monitoring system uses sensors in the dashboard to detect eye and facial movements so it can identify if the driver has become inattentive, either due to drowsiness or distraction. 

The system apparently is so sophisticated that it can understand the state of the driver in real world conditions, including bright sunlight and if the driver is wearing glasses or sunglasses.

Driver monitoring systems were first introduced in 2006 by Toyota for its Lexus line of high-end vehicles. As safety technologies in cars continue to evolve at a fast pace, a lot of luxury automakers soon followed suit  and as a result, we now have a number of automakers, including Mercedes-Benz and Volvo, offering this essential safety feature.