2014 Detroit Motor Show: Nissan Sport Sedan Concept

Nissan has taken the wraps off its Sports Sedan Concept at the Detroit Motor Show and for once we are awestruck by the way it looks. The concept car will put into production and won’t be too far from what has been displayed at the show.  

Nissan’s executive vice-president, Andy Palmer, said, "We will build this car and it won't be that different from the concept car. When we bring a concept car like this we are obviously testing the reaction. Obviously you want to deliver the best that you can.

"We're interestingly on the cusp of a very interesting shift with the so called Gen Z, the 17-year-olds of today. By the time some of those potential concepts come to market, they will be the customers, and they think differently from the previous generation." 

Nissan sells the Maxima sedan in USA which is the best-selling non-luxury sedan there. This second statement where Palmer stated that the young generation was growing up to be potential customers strongly indicates this might be the future Maxima. However, it is not a company to rest on its laurels, they might as well surprise us by bringing a new model altogether. The concept has attracted maximum eyeballs in its line of display at the show and given everyone a chance to ponder about the possibilities.

While most manufacturers display a concept to gauge response and often tone down the looks to please a wide audience, Nissan begs to differ. In the past they have done something similar with the Juke and we may not be surprised if this Sports Sedan Concept is put to production with minimal changes from what it looks like now.