Brand Image of only a Mercedes

Recently I gifted a Mercedes E220 CDI to my parents for their 25th Marriage Anniversary.

On an ocassion like such it may seem to be difficult decision to decide what gift should be given but for me it was very clear from day one. Well there were many options like the 5 series, the Audi A6, Volvo and others. However, when I am paying 100% Cash Down and spending so much money on the car the car should be value for money. Value for money not only in terms of the real value to performance and features but to the name Mercedes. And please dont be blinded by the negative publicity BMW and Audi try to bring to it.  I have stayed in Dubai for 4 years and even within the Arab's a Mercedes is a different car from all others. All those who ever talk about BMW 5 Series or Audi A6 being more sporty. Why dont you people go and buy a Porsche Cayman or a BMW Z4 for that matter. If they want sporty cars why dont they buy a sports car. Why talk so much about being sporty. The sedans are suppose to be luxuriuos in a traditional way and Mercedes E class has done justice to that requirement. Now about the driving experience. It feels like driving a limousine being a sedan. Now isnt that great. after all Mercedes = No Substitute.