Was considering Creta SX(O) but saved a lot of money and got more than enough features, The arkamys Surround sense are the crisp speakers in the segment and the infotainment is the best in class, Heads up Display gives full premiumness, more Torque than creta turbo petrol and turbo diesel and more bhp (13 bhp more than creta) are enough to give me a comfortable ride. Also, The best feature is the HUD.