Though Kushaq packs fair enough goodies in the base variant itself yet there are many buyers who find it slightly out of their reach. As Kushaq claims to be 95% localized still the current pricing may not be able to wash away the impression of it being an expensive machine to own/maintain. Things would have been entirely different had Skoda launched a rapid like Rider variant of the Kushaq with trimmed down features. The killer pricing would have dented the sales of Korean players as well as higher specs variants of sub meter SUVs.