Mitsubishi has said that keeping in line with its global strategy the Indian arm too will put all its effort behind SUVs. In accordance with this plan, it is re-launching the Montero and Outlander for the Indian market by the end of this year.
This strategy also explains its drive behind the Pajero Sport and the launch of the AT powered version last year. They are now selling around 300 units of the SUV as compared to a year ago where they were retailing 100-110 units a month. It would explain the discontinuation of the Lancer and the Cedia for the Indian market.
A significant part of their sales, as revealed by the company, has been coming from the NCR and Punjab. A driving factor in strong sales in both these regions is believed to be the street presence of the SUV as well as loyalty to the brand from customers in that region. Other significant regions for Mitsubishi are Pune in the West and Kochi in the south. The Japanese automaker currently has 40 showrooms across the country and now plans to expand to 49 by the end of the year.
The Japanese automaker also has a decent range of electric vehicles and plug-in hybrids but does not plan to introduce them in India any time soon as there is no supporting infrastructure or Central assistance to make the cost of their ownership affordable. The discontinuation of sedans of India means the legendary Lancer Evo is not expected to make a comeback here anytime soon.
