We had earlier reported about MG Motor India’s (MGMI) announcement about its aggressive business plans for the Indian market. Now the carmaker has revealed more details of how it’s taking forward its plans for India at an event in Mumbai.
We know now that MG Motor will roll out their first product next year in the second quarter of 2019. It will be a new age, value for money SUV with good looks and premium feel and class-leading features and technologies. The new SUV will measure more than four-metres in length and hence MG is looking to rival the likes of Hyundai Creta and Jeep Compass. From MG’s line-up, the GS SUV fits the bill at the moment, and we expect the same to come to India next year. Following the SUV, MG also plans to roll out a new product for the Indian market every year.
The British carmaker also intends to enter the Indian car market with a high degree of localisation. The reinstated Halol plant was purchased by SIAC last year and will begin production of MG cars next year. Previously owned by General Motors, the Halol plant will have facilities for a new press shop and will undergo modification of the current assembly lines and other facilities, claims the carmaker. MG Motors aims at 80 per cent of localization, right from day one. This will help the carmaker in competitive pricing in a cut-throat market like ours. MG claims that 90 per cent of vendors for local manufacturing have already been dealt with.
MG will foray into the Indian market with 60-65 dealers initially with around 300 touch points over the next few years for increased customer satisfaction. Providing good customer experience will be of prime importance, believes the carmaker. Since the carmaker opened entries for the dealership in March, there have been 2000 registrations already.
