Jaguar launches locally assembled XJ at Rs 92.1 lakh

Jaguar, today, announced the price of the locally assembled Jaguar XJ 3.0L diesel starting from Rs 92.1 lakh onwards (ex-showroom Mumbai, Pre Octroi). The XJ 3.0L diesel will be available in two derivatives, as Premium Luxury and Portfolio.

The Tata-owned luxury carmaker is assembling the car from its production facility near Pune. The reduction in prices is precisely due to this fact. This price is a reduction from the existing XJ, which comes in as a CBU at Rs 1.16 crore (ex-showroom, Mumbai).

Rohit Suri, Vice President, Jaguar Land Rover, India said, “We are delighted to introduce the flagship of the Jaguar brand, the epitome of extraordinary luxury, the XJ, as locally manufactured, at an extremely competitive price point in the luxury saloon segment in India. The new 2014 XJ with new innovative features is bound to have an enhanced appeal for the discerning and successful individuals with a refined taste for elegant British style, luxury, design and sophistication.” 

Some of the new features include the upgraded rear seat comfort pack with three massage seat functions, increased rear headroom, electric rear side window blinds, LED reading lights, rear screens as part of the Rear Seat Entertainment System and a new rear business table.

This locally made Jaguar XJ should certainly interest people who are looking for a lot of luxury car at a seemingly affordable price. The high-end luxury car segment buyers never had any problems with paying up money but when such luxury is available at such an attractive price, customers will naturally be swayed in its direction. Jaguar learnt the hard way after it saw Mercedes and BMW starting local production of their products. Ditching the CBU route, Jaguar hopes that the market will be kinder to them. The XJ currently competes with cars from the German carmakers such as the Mercedes-Benz S-Class, the BMW 7 Series and the Audi A8.