Starting from May 8 the ‘Hyundai Always Around’ campaign will provide free check-ups for its customers at convenient locations and will continue till December, 2011 covering 8,000 locations wherein Hyundai will be reaching out to around 100,000 customers. Around 6,000 vehicles across 458 locations nationwide are expected to attend the camp on the launch day. Last year around 90,000 Hyundai vehicles across 7,500 locations attended the camp.
The mega campaign will be conducted at various locations which customers in their normal course of life frequent on an everyday basis like joggers park, shopping malls, multiplexes, select residential blocks, etc. The campaign adds to the convenient of the customer as it reaches the customer at a time and a place where it is most convenient for him with no extra cost and saves time as well e.g. while the customer is busy shopping in a mall his car is serviced and cleaned and this saves both his time and money as it is a free service and the advice that he gets from trained technicians will help him maintain his car even better.
Commenting on the campaign Arvind Saxena, Director - Sales & Marketing, HMIL, said, “The ‘Hyundai Always Around’ campaign is our initiative to reinforce the bond with our valued customers as a mark of appreciation of our relationship. It goes on to prove that our association with our customers does not end after they buy our cars.”
The ‘Hyundai Always Around’ campaign will offer a comprehensive 17 point check-up with oil top-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle and after sales service. The customers will also have a chance to see and test drive the latest Hyundai cars which would be there on display at the venue.
This year, AkzoNobel has partnered with Hyundai as the recommended paint vendor for 'Hyundai Always Around’ campaign. There will be active participation from AkzoNobel at various locations to support this so that they can also take valuable feedback directly from the customers.
