Force Motors unveiled a brand new logo for the Division. The existing corporate logo had been the face of the company for the commercial vehicles, agricultural tractors and encompassed brands like Trax, Traveller, Trump and Balwan. The company is now entering into the personal vehicle segment, where the needs and aspirations of the consumers are very different. The new logo intends to create an independent identity that resonates with the desires of the non-commercial vehicle buyer.
In order to differentiate the commercial vehicle unit from the Personal Vehicle Division it was natural to be different, hence the new logo. The new logo stands for a need to never be content with the status quo. The deep red colour brings this across visually. The deep red represents a never-say-die attitude, an indomitable determination and attitude that will do all it can within its power to effect positive change. It is all about energy and vibrancy. The new symbol signifies the commencement of a new era for Force Motors.
Mr. Prasan Firodia, Managing Director added, “The logo represents a movement independent of any inertia, a movement that is natural and represents both growth and change. It represents ambition and hunger for more and is an indication of the direction that Force Motors is headed towards rapidly.”
