Cars from Aston Martin have always stood out among the crowd and impressed car fans with its impressive styling, performance and plenty of comfort features. Considering the growing demand for premium luxury cars in India, the British luxury sports carmaker Aston Martin has revealed its plans to launch one new super luxury car in the Indian market every year.
The luxury carmaker claims to be satisfied with its performance in India. However, in the last three years the sales were slow, which the company believes will improve with the recently launched DB11. The automaker has already received about 5-6 bookings for the DB11 in the country, which is expected to increase in the coming months. Reports indicate that the luxury carmaker has sold about 70 cars in India in the last four years as compared to other luxury carmakers who have sold about 30-35 units.
Speaking about it, Gaurav Parikh, Marketing Manager of Performance Cars, points out that the Aston Brand has two unique qualities – adaptability and fits all age groups. He claims that Aston Martin cars are perfectly suited for Indian road conditions and can be used as an everyday vehicle. Parikh also said, “Going by the pre-owned super luxury car market, owners of other super luxury brands drive the vehicle for about 2,000-3,000 km and sell it after three years. But for us, we have only two or three owners who are willing to sell the car. Most of our cars in India have done 7,000-10,000 km.”
The Rapide has been the highest selling model for the British luxury sports carmaker in the country. The newly launched DB11 is expected to be the newest hotseller as internationally too, it has accumulated about 2,000 bookings on the launch day itself. Additional details on the future lineup will be known in the coming days.
Source: HBL
