2014 Datsun GO

Nissan uses a very interesting strategy to market its cars. Apart from the cars sold directly with its badge, the Japanese carmaker has dedicated brands catering to different needs. Infiniti builds luxury cars for customers mainly in North American markets and Nismo keeps motorheads happy with performance versions of Nissan cars. Now that the sales focus is shifting to developing markets, Nissan is introducing yet another brand, actually resurrecting an old brand, Datsun, which will concentrate on selling budget cars. Datsun is starting operations with India and since we are primarily a small car market, their first model is the entry-level hatchback, the GO.