Tata Safari vs Ford Endeavour

We spent a week with the Tata Safari in the updated guise and here are our findings

The Ford Endeavour is the best full-sized SUV in it class. It has the road presence, a fantastic ride quality, and even though it has a smaller engine compared to its competition, it doesn’t feel slow or boring. Additionally, it might not command as high a resale value as say the Toyota Fortuner, but its relatively upmarket interiors, better on-road dynamics, and the higher comfort co-efficient give it enough of an advantage.

With plenty of body colour options, even a dual-tone as a first in this segment and with many new features, Tata Motors wants to ensure that the new Safari appeals to a wider audience. With its macho appearance, it still can be a symbol of authority while offering a premium and spacious cabin. Moreover, prospective buyers are being offered new technology, and added connectivity, while still being cocooned in safety. The pricing isn’t available yet, but if Tata Motors doesn’t ask for an unreasonable premium, it will be easy for a buyer to confirm his decision for it is quite appealing with the new changes.