Mahindra Thar Roxx vs Ford Endeavour [2009-2014]

Let’s start with the verdict. Buy the Mahindra Thar Roxx if you want a diesel-powered 4x4. But, if you wish to get a petrol-powered 4x4, buy the Maruti Suzuki Jimny.

Automobile manufacturers in India have been quite intrigued by the way people have started changing their view about the SUV segment in India. The SUV segment has suddenly grown and the people in the country are not only taking their beloved cars to their respective offices but they also enjoy taking the car with their family to the beach or an off-road excursion into the forests. Ford, which has been known for its R&D capabilities, have found out the large untapped potential of this segment in India and already have the 3.0 L 4x4 Automatic (AT) and the 2.5 L 4x2 Manual Transmission (MT) version of the SUV in the Indian car market. With this lifestyle where too many people don’t need the SUV for real off-road use, Ford India have completed this equation and unveiled the 3.0 L engine in the Rear wheel drive (4x2) on the 14th of September 2010. Naturally, the Endeavour caters to a niche crowd and as Ford said that majority of them are entrepreneurs, actors or politicians. Ford said that the 4x4 version of the car is not only an urban car but a great off-roader and the 4x2 on the other hand would be a great urban car for all those who wanted a powerful engine and that extra oomph! factor while driving within city limits. We got a chance to drive this beast and we tell you exactly how the car is.

The Thar Roxx is a bigger, more practical Thar. One could also refer to it as the Scorpio N in Thar clothing given it uses the N's chassis and suspension. Here's our first drive review of it.