Honda Elevate vs Ford Fiesta

We spent time with the Honda Elevate to see if it is a case of 'better late than never' or 'too little, too late'.

The Fiesta is one of the globally-acclaimed cars from the Ford stable. It carries huge respect. Even in India, the car formerly known as the Fiesta is the one that picked up the mantle from the Ikon and took Ford to greater heights – but the new Fiesta was a quantum leap ahead. Unfortunately, it jumped into a price bracket where suddenly rear seat space was a requirement, not an option – and the Fiesta always was about the driver, not the backseat. Sales plummeted, and the Fiesta was largely ignored despite a first-in-class feature and a fantastic automatic gearbox that was added later in an update.

Honda has finally stepped into the fierce mid-size SUV segment with the Elevate. And the Japanese carmaker aims to change its fortunes in the country with it. The Elevate SUV has been developed and engineered from the ground up in India with more focus on the domestic market. So what is Honda bringing to the table where Korean giants like Hyundai and Kia are leading the pack? Let’s find out.