The baby Q

The big news is, Audi has displaced Mercedes-Benz from second place in the luxury car segment. But, it isn't stopping there; it now wants to go for BMW's jugular. And to do that, it has interestingly taken cues from BMW's book. The SUV you see here is from one of those pages. It is the Q3, the smallest, most affordable SUV from Audi for the Indian market and intends to knock the wind off the BMW X1's sales. The X1, by the way, is the largest selling model from BMW in India.

At first glance the baby ‘Q’ exudes dynamism with its coupe like stance. The distinctive LED headlamps and tail lamps though are typically Audi while the wrap around tailgate reminds you of the bigger Qs - the Q5 and the Q7, for the uninitiated.

Inside too, it resembles the other Qs in the range, particularly the Q5. And that, is no bad thing because instantly you feel like you are inside a quality automobile. The fit and finish is top class and even the quality of plastics are very much in line with luxurious tastes. There's a handsome level of equipment too for its class. It gets electronically adjustable front seats, the MMI system with a fold-out display, two-zone climate control system and a mutli-functional steering wheel as well. The Bose sound system is another ace up the Q3's sleeve.

Once you start driving, the 2-litre TDI engine mated to a 7-speed S-tronic gearbox ensures that you rarely feel the need for more power. It accelerates briskly and thanks to the quick shifting transmission, driveability is impressive as well. The engine note though is quite audible but it isn't intrusive. The company also plans to launch a petrol variant powered by a 2-litre TFSI engine by October, but for now the Q3 only comes with a diesel engine. Paddle shifters meanwhile will be available as an option.

The Quattro all wheel drive system though will come as standard on all variants. It's a fantastic system which ensures there's enough grip in most conditions (even seriously trying ones) thanks to computer controlled distribution of torque to all four wheels. What we did not like though, was the ride on the Q3. It's just too stiff for our roads and tastes and will mean uncomfortable travel be it over long distances or just going to work. The steering too is over assisted and feels artificial, particularly at slower speeds.

The Q3 barring it uncomfortable ride, is very likable. It is nice to drive, handles well and packs in good performance too. And given its styling, it should be a hit with younger buyers as well. However it will be more expensive than the X1 which might not work in its favour.