Tata Motors reveals new IMPACT design language for its passenger vehicles

Tata Motors has revealed that its new design language will be called IMPACT. The first car to get this philosophy is the new Zica compact hatchback and it comprises the concept of ‘Immediate IMPACT at first sight and lasting IMPACT over time.’

The company in a release have said that IMPACT design further distills the design elements that can be expected from all Tata Motors passenger vehicles. It will be achieved through key design elements on the exterior and interior.

The exteriors design will be defined through ‘EXciting’, ‘EXpressive’ and ‘EXtraordinary’ which by the look of things has come about by giving the vehicles best in segment size and proportioned cabin to body ratio and hood to cabin relationship. 

The interiors, on the other hand, will be defined through ‘INviting’, ‘INtelligent’ and ‘INtouch’ features. This comprises inviting interior architecture and proportions as well as  a driver-focussed layout.

Commenting on the design philosophy, Pratap Bose, head of design, “You can either win or lose a potential customer within the first 20 seconds of them seeing a car. However, the customer stays with you based on the long-term experience they have with the product or service.”

He added that the IMPACT design is exactly about an Immediate and a lasting impact, design has in our lives, and environment. “From ‘INtelligent’ use of space, ‘INviting’ interiors and ConnectNext features that make the customer feel ‘INtouch’ with the world inside to EXpressive, EXciting’, and EXtraordinary exterior features. With the ZICA we have started this journey.”

Tata Zica First Drive Review