BMW India introduces ‘Joy Rewards’ aftersales benefit programme

-    A first-of-its-kind aftersales benefit programme in the Indian luxury segment.

-    Offers greater value, convenience and support to customers who own a BMW for five years and beyond.

-    Attractive waivers ranging from 14 to 30 per cent on service cost and select parts.

BMW India has introduced the ‘Joy Rewards’ initiative in the country as an aftersales programme offering special benefits to the prevailing BMW customers. This first-of-its-kind initiative offers multiple benefits for being a part of the BMW family.

The Joy Rewards initiative is mainly formulated to offer greater value, convenience and support to customers who own a BMW for five years and more. The initiative offers attractive waivers ranging from 14 to 30 per cent on service cost and select parts. The benefits/rewards increase over the years of ownership and help reduce the cost of maintenance. The German carmaker’s customers can avail the benefits every time they send their vehicle for service and repairs at any authorized BMW dealerships.

Customers can avail benefit on select parts and labour charges. This initiative also includes services under Condition Based Service (CBS), battery replacement, select suspension parts, front and rear brakes, brake fluid, spark plug, air filter, fuel filter, engine oil etc.

Dr Hans Christian Baertels, president, BMW Group India, commenting on the Joy Rewards, said, “We make ownership a rewarding experience throughout the vehicle’s lifecycle. With the introduction of ‘BMW Joy Rewards’, we are setting a new benchmark in the luxury automobile segment. The programme will substantially bring down the cost of maintenance as the car matures. Coupled with the unbeatable quality of BMW aftersales service, it will provide greater value and peace of mind to our customers”.